Signaling the strength of the K-pop wave, and its relevance for Europe's biggest luxury brands, Gucci has signed on Hanni, lead singer of NewJeans, as its newest brand ambassador.
BTS’s V is the newest face of Cartier!. On July 19, Cartier announced that V is the newest face of the Panthére De Cartier campaign as an ambassador for the luxury brand. Arnaud Carrez, the Recently, she attended the men’s spring 2023 show in Paris, alongside BTS’ V and South Korean actor Park Bo-gum, The singer has been an ambassador for the brand since 2017. She frequentlyTokopedia yang merupakan e-commerce asal Tanah Air, berhasil menjadi salah satu brand yang jadikan BTS sebagai ambassador mereka. Pada Oktober 2019 lalu, bertepatan dengan comeback-nya idol tersebut, Tokopedia mengumumkan bahwa BTS akan menjadi BA mereka. Bahkan kerjasama yang terjalin antara Tokopedia dan BTS tak hanya berhenti di tahun itu saja.
In the last quarter of 2022 (October-December), which is the time when BTS’ Jin officially became the brand ambassador, Ottogi’s Jin Ramen earned a whopping ₩ 778.9 billion or $630 million
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